Life360 to Acquire Nativo, Accelerating Growth and Expanding Its Advertising Platform

Life360 entered a definitive agreement to acquire Nativo, an advertising technology company that powers premium, integrated ad experiences across hundreds of publisher sites. The roughly $120 million cash-and-stock deal is designed to pair Life360’s first‑party family and location insights with Nativo’s demand, publisher relationships, and creative/programmatic ad tech. The combined platform aims to give brands expanded ways to reach families inside the Life360 app and offsite across CTV, mobile, and premium web, with an emphasis on contextual, privacy‑forward experiences. Life360 expects the acquisition to speed its ad-tech roadmap while maintaining a member-friendly experience. The transaction is targeted to close in January 2026, subject to customary conditions.