Dotdigital Group plc acquires Alia Software Inc. to power smarter audience growth and accelerate Shopify expansion

Dotdigital Group plc acquires Alia Software Inc., an AI-powered pop-up and email/SMS list-growth platform for Shopify merchants, for an initial consideration of $30m with potential total consideration up to $60m based on performance, enhancing Dotdigital's customer experience and data platform with on-site conversion capabilities.