MAXX Properties has successfully acquired The Ellery, a 250-unit Class A multifamily community located in Plantation, Florida. The transaction, which occurred on April 21, 2026, was executed through an off-market arrangement, although the deal value remains undisclosed. This acquisition marks a significant addition to MAXX Properties' portfolio, further solidifying its presence in the lucrative South Florida real estate market.
The Ellery, formerly known as Bell at Plantation, is situated in a highly desirable submarket characterized by its blend of luxury living and convenient access to urban amenities. Originally built in 2018, the property features modern design elements and a range of upscale amenities, including a pool with private cabanas, yoga and boxing studios, and a private movie theater. The rebranding to The Ellery pays tribute to Ellsworth D. Gage, the first mayor of Plantation, thereby connecting the community to the local heritage while positioning it for future growth and development.
MAXX Properties plans to implement a series of capital improvements aimed at enhancing the resident experience at The Ellery. These upgrades will focus on improving curb appeal, refreshing amenity spaces, conducting selective interior renovations, and integrating new technology offerings. This strategic approach aligns with MAXX's broader goal of creating long-term value through hands-on ownership and operational expertise, as emphasized by Adam Fruitbine, Chief Investment Officer of MAXX Properties.
The acquisition of The Ellery expands MAXX Properties' portfolio to 35 communities and approximately 9,400 units across seven states. This growth not only enhances the company's footprint in South Florida but also reflects the ongoing demand for high-quality multifamily housing in the region. With a strong emphasis on operational excellence and community engagement, MAXX Properties is well-positioned to capitalize on the favorable market dynamics in South Florida, where population growth and economic development continue to drive demand for multifamily living.
In summary, the acquisition of The Ellery by MAXX Properties underscores the company's commitment to expanding its presence in key markets while enhancing the quality of its residential offerings. As the multifamily sector remains robust, driven by demographic trends and urbanization, MAXX's strategic investments are likely to yield positive outcomes, contributing to the overall growth of the South Florida real estate market.
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