Jesse & Ben's Closes $10M Series A Led by Greycroft

Jesse & Ben's, a rapidly growing seed-oil-free french fry brand, has successfully closed an oversubscribed Series A financing round valued at $10 million. The funding round, which took place on May 7, 2026, was led by Greycroft, with participation from Rich Products Ventures, Willow Growth Partners, Sling Ventures, Midnight Venture Partners, and grt sht ventures. The capital raised will be instrumental in supporting the brand's retail expansion, supply chain investment, and the development of its leadership team as it aims to scale its operations nationally.

Founded in 2024 by Jesse Konig and Ben Johnson, Jesse & Ben's has quickly established itself in the food and beverage sector, particularly within the frozen potato category. The brand's growth trajectory has been remarkable, achieving over 1,100% growth in 2025 and projecting an additional 300-400% increase in 2026. This surge in demand is attributed to its innovative approach to frozen fries, which are made without seed oils and focus on clean-label ingredients. The brand has gained significant market traction through early partnerships with retailers such as Sprouts Farmers Market and Whole Foods Market, and it is now expanding its footprint with a nationwide rollout at Target.

The strategic rationale behind this fundraising round is multifaceted. The influx of capital will primarily be allocated to enhancing supply chain capacity to meet the escalating national demand for Jesse & Ben's products. Additionally, the funding will facilitate further retail expansion across various grocery channels, including conventional, club, and mass retail. The company has also made key hires, including Audrey Burger as Founding President, to strengthen its leadership team and guide its next phase of growth. This focus on operational excellence and market penetration positions Jesse & Ben's favorably within a competitive landscape.

The broader food and beverage sector is witnessing a shift towards clean-label and minimally processed products, driven by changing consumer preferences for healthier options. Jesse & Ben's aligns with this trend, capitalizing on a cultural moment that favors brands offering transparency and quality in their ingredients. The support from notable investors, including those with extensive experience in consumer brands, underscores the confidence in Jesse & Ben's ability to disrupt a legacy category and capture market share from established competitors.

Looking ahead, the implications of this funding round extend beyond Jesse & Ben's. The successful capital raise reflects a growing interest in innovative food brands that prioritize health and sustainability. As Jesse & Ben's continues to scale and launch new products, such as Sweet Potato Tallow Fries and Crinkle Cut Beef Tallow Fries, it is likely to influence industry dynamics, encouraging other companies to adopt similar clean-label practices. The investment landscape for food and beverage brands may also become increasingly competitive as investors seek to back companies that resonate with evolving consumer values.